Freshman Year Honors Projects

Teamwork involving company research and analysis regarding customer's reactions towards Kroger’s marketing and advertising strategies:

 

1. Conducted research on consumer’s behaviors and responses towards Kroger’s selling and promotion strategies. 

​

2. Evaluated Kroger’s strategies to attract new customers.

 

3. Proposed ways in which Kroger could reach a wider range of clients to increase their sales, and to improve the perception customers have towards the company.